THE SALES GAME

By Mark Windust

How to create a high performing sales team by gamifying your sales environment

The game has changed
Times have changed, but many companies are still taking the same approach to growing sales as they did during the last century. A lot of these businesses are falling short of their sales targets, struggling to keep good salespeople and suffering from a disengaged and unmotivated sales force. Unless we take a different road, sales will plummet further.

Take a new approach
The Sales Game shows us a new approach that breaks away from the traditional top-down, command and control methods of growing sales by "gamifying" sales environments. Combining the latest insights into game theory and neuroscience with proven and tested methods, The Sales Game offers business leaders, sales leaders and sales professionals a practical guide to creating a high performing sales team that will achieve sustainable growth.

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